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2. How much should I plan on spending on my company marketing?

Many companies to not create a strategic marketing plan rather they spend as opportunities arise. 

Our recommendation is to establish a solid marketing budget and then build a plan to achieve your goals through your strategic plan and budget.  We think that you should include all marketing related costs which will include salaries including vehicles, marketing cell phones, expense accounts and labor burden for your dedicated marketing staff; promotional materials; advertising; promotion; professional and service groups (Rotary, Chamber, BOMA and others); and any other marketing related expenses.

Make this a dynamic budget and evaluate at least semi-annually or even quarterly based on return on investment and your overall revenue numbers. 

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